The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : PROM004 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 04 Pages
Period : 1956 - 2001
Pub Date : 2004
Teaching Note : Available
Organization : Supersonic Transport Aircraft Committee
Industry : Aerospace
Countries : UK, France

Abstract:

This case narrates the various stages in the project life cycle for an ambitious project taken up by two governments, UK and France, to create a plane that would break down the barriers of distance by traveling at speeds greater than that of sound.

The case tells how the project sponsors' (UK and France) dream of creating a supersonic passenger plane materialized and the various problems that resulted in huge cost and schedule over runs. This is a typical example of a project that was technologically successful but was a commercial failure.

Issues:

» The need for analyzing the market feasibility of a project idea

» The importance of a project plan and control mechanisms for the successful implementation of a project

» The influence of external factors on the success of a project

Keywords:

Case, project life cycle, ambitious project, two governments, UK, France, traveling, sound, sponsors, UK, France, dream, creating, supersonic, passenger plane, huge cost, schedule, over runs, technologically successful, commercial failure.

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